5:22 AM
Unknown
A client sent me Adam Urbanski's blog post, "Outer Circle Marketing Target Exposed," and asked my opinion on it. Here's what I said:
Neither marketing model is wrong, and both offer you insights into creating a marketing strategy that will work for your business.
By the way, NONE of these ideas and models are new; we've been talking about these concepts in marketing classes for decades. Let me explain…
Whether you are using a bulls-eye target as your visual model or a funnel as your visual model, the concept is similar: you are going from a large audience (top of funnel, outer circle) of people towards a smaller audience of people.
In...
