5:11 AM
Unknown
Many small business owners say they "hate" marketing. How can that be? Without marketing, a small business will fail.
Here's my analogy: Marketing is like diapers. No one leaps for joy at the prospect of changing the the baby's diapers, but everyone wants a healthy, happy baby, so they do the work they dislike because they want the outcome they desire.
Well, marketing is like diapers in the small business world. You must do marketing so that people can learn about your products and services. Some people love to do marketing: they see it as creative and challenging. But many dislike doing it... hate doing it...for various reasons. Keeping your mind focused on the goal of success, you will do whatever needs to be done, instead of resisting it.
In the world of coaching, when we hear a statement...
